Persuading with Pitch, Volume and Non-Verbal Cues

Idea posted: July 2021

Institutions: Rutgers University Business School    The Wharton School of the University of Pennsylvania   

Authors:

Most attempts at persuasion are met by wary resistance. People are naturally suspicious of the motives of persuaders, ready to believe that persuaders will use devious means to achieve their…

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How Customers Watch What Others Buy

Idea posted: October 2013

Institutions: Kellogg School of Management    The Wharton School of the University of Pennsylvania   

Authors:

Why do people buy? In an era of almost unlimited choices and unprecedented access to products and services, understanding what will push customers to buy a particular product is vital…

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